You Think You Know Kashmir?

You have seen Kashmir in photographs.

The snow-covered mountains, the valleys, Dal Lake, the houseboats the endless green.They look almost unreal.

But here is the thing about Kashmir: you can look at a hundred photographs. Still not fully
understand Kashmir.

Because Kashmir is more than what you see.

Kashmir is the warmth of a Pashmina shawl wrapped around you on a morning. Kashmir is
the smell of Kahwa poured into a cup. Kashmir is the people, the farms, the orchards, the
food and the traditions that have been passed down through generations.

Then there is one word that comes to mind when you hear Kashmir.

Zafran.

The saffron of Kashmir.

Those delicate red strands are one of the recognised treasures of the region. Kashmiri
saffron is known for its colour, aroma and flavour and its traditional growing region has a Geographical Indication tag.

What makes it more fascinating is how much work lies behind something so small.

The soil. The climate. The farmers. The careful. Harvesting.

A few strands of saffron carry a story of the land they come from.

Kashmir has many more stories like that.

You may have heard of Mamra almonds. Those almonds that have become a favourite for
people who want premium nuts.

Then there are Kashmiri walnuts, honey, Kahwa and other ingredients that have been part of the region’s food culture for generations.

These are not ingredients that suddenly appeared because wellness became fashionable. 

They were there long before the wellness industry gave them names.

That is perhaps why Kashmiri food and ingredients are so interesting.

There is a simplicity to them.

The land gives something.

People cultivate it.

Families bring it home.

Generations learn how to use it.

That relationship between people, land and food is something you can feel throughout
Kashmir.

And this is the Kashmir we want to bring closer to you.

Not the Kashmir that exists in a photograph.

The Kashmir that lives in its ingredients.

The saffron grown in its fields. The nuts from its orchards. The honey collected from nature.
The Kahwa shared over conversations. The traditional ingredients that continue to find their
way into homes.

That is the thought behind Kashmir Organic Nuts.

To bring together products that carry a connection to Kashmir and make them a part of homes beyond the valley.

Kashmiri saffron. Mamra almonds. Walnuts. Honey. Kahwa. Kashmiri garlic. Shilajit.
Each one has its story.

Perhaps that is what we love most about Kashmir.

It does not need to try hard to be special. 

The mountains are enough.

The land is enough.

The ingredients are enough.

The stories are already there.

So the time you hear someone say Kashmir do not just picture the mountains.

Think of the hands that work the land.

Think of the saffron fields.

Think of the orchards. 

Think of the food that travels from those places into people’s homes.

Because Kashmir is not something you look at.

It is something you feel. In the culture in the food and, in the ingredients that have carried a piece of the valley far beyond its mountains.